7 Reasons Your Blog Isn’t Making Money, and What to Do About It

There’s no doubt that blogging is a side hustle that offers a big upside with the potential to make a good income. But the truth is, most people who attempt to build a blog will never make any money with it.

1. You Haven’t Clearly Defined Your Target Audience

As a blogger, you need to know exactly who you are writing for. It doesn’t matter what you are writing about, your content won’t appeal to everyone. If you have a clearly defined ideal reader or target audience you can craf content to appeal to them.

How to Fix It:

An avatar is essentially a fictional, ideal reader. You can and should create your own avatar by defining things like age, gender, occupation, marital and family status, income, and other details.

2. You Are Choosing the Topics Instead of Covering What Your Audience Wants to Read

While blogging does give you the flexibility to write about any topic, you’ll need to keep your readers in mind if you want them to care about your content.

How to Fix It:

Instead of choosing the topics that you want to write about, let your audience dictate the topics that you should cover.

3. Scattered Focus

One of the most common blogging problems is a lack of focus. If your posts cover too many different topics and are scattered with no real direction or purpose, your blog will probably struggle to attract repeat visitors and to stand out.

How to Fix It:

Have a clear idea of the purpose of your blog and what topics you’ll cover. Make sure that all of your content works together and helps to make your blog a greater source of authority or trust in your niche.

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